Uncle Sam Needs that Extra Shovelful

Uncle Sam Needs that Extra Shovelful

American propaganda in WW1

[ID: Poster showing Uncle Sam taking hold of a man's arm as the man shovels coal into a furnace

Text: United States Fuel Administration. Help Uncle Sam to win the war by following these directions: 1. Fire small amounts of coal often. 2. Keep fuel bed even by putting coal on thin spots. Avoid raking and slicing. 3. Keep fuel bed about six inches thick. 4. Look out for air leaks in brickwork. 5. Increase or decrease steam pressure by opening or closing draft damper in uptake. 6. Clean fires well when the demand for steam is small, and while cleaning have the draft damper partly closed. /end ID]

Analysis
Deliberate: premeditated
Systemic: part of a methodical and regular campaign by the American government and media  
Attempt: perceptual, cognitive, behavioral 
Shaping Perceptions: language ("help" "Uncle Same" "win"), image (Uncle Sam, laborer)
Achieve a Response: positive perception and sentiment towards altering behavior 

Sindelar, F., Artist. Uncle Sam needs that extra shovelful / F. Sindelar. Brooklyn, 1917. N.Y.: Published by Latham Litho. & Ptg. Co. https://www.loc.gov/pictures/item/2002722569/.

Photograph

110x150