Destroy this mad brute! Enlist
Title
Destroy this mad brute! Enlist
Subject
American propaganda in WW1
Description
[ID: Poster shows a terrifying gorilla with a helmet labeled "militarism" holding a bloody club labeled "kultur" and a half-naked woman as he stomps onto the shore of America. /end ID]
Analysis
Deliberate: premeditated
Systemic: part of a methodical and regular campaign by the American government and media
Attempt: perceptual, cognitive, behavioral
Shaping Perceptions: language ("destroy" "brute" "enlist" "militarism" "kultur"), image (monster, blood, woman)
Achieve a Response: negative perception and sentiment towards the Axis that leads to enlistment
Analysis
Deliberate: premeditated
Systemic: part of a methodical and regular campaign by the American government and media
Attempt: perceptual, cognitive, behavioral
Shaping Perceptions: language ("destroy" "brute" "enlist" "militarism" "kultur"), image (monster, blood, woman)
Achieve a Response: negative perception and sentiment towards the Axis that leads to enlistment
Source
Hopps, Harry R., Artist. Destroy this mad brute Enlist - U.S. Army. , 1918. Photograph. https://www.loc.gov/item/2010652057/.
Original Format
Image
Physical Dimensions
710x1024
Files
Citation
“Destroy this mad brute! Enlist,” American History of Propaganda, accessed November 19, 2024, https://mail.ahop.reclaim.hosting/items/show/21.